Re-Dressing the Classics

How fortunate for me that the 2012 Kidlitosphere Conference was held here in NYC.  On the agenda for was a pre-conference trip to Penguin publishers, where we heard from the editors of the various imprints, including Viking, Dutton, Putnam's, Philomel, and Razorbill. The icing on the cake was was the presentation by Penguin's art department, where they presented the process of designing the books' jackets.  I hadn't realized that negotiating a final book cover can go through as many as 50 versions, before the team selects the "right" one?

We--librarian/bloggers--were treated to a show-and-tell of classic titles that Penguin has enticingly repackaged.  Printing classic titles is a relatively economical enterprise for publishers, on account of the texts' placement in the public domain.  At a time when such titles are widely available for free in electronic format, the publisher must come up with a design that is so irresistible that one wants to own it in its physical form.  Well, I'd say they have succeeded in making this reader covet some of them.

Here's a taste of the display (below):

Penguin Threads designed by Jillian Tamaki (some of which I featured here back in November 2011), were painstakingly embroidered by hand in prototype.

Penguin Ink (tattoo art style):

Illus.  Robert Ryan

Illus.  Jen Mumford

Clothbound childrens' classics re-outfitted by designer Coralee Bickford Smith:

The last specimens to be unveiled were the soon-to-be reissued children's classics, such as Pippi Longstocking and The Wizard of Oz, decked out in the bold signature chalkboard lettering by designer Dana Tanamachi.  You must wait to see these--