Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki

My rating: 3 of 5 stars


I picked this up from the library after attending uber-librarian Buffy Hamilton's presentation at a tech educator's conference (video here): http://theunquietlibrarian.wordpress.com... where she discusses the possibilities for enchantment in the library. *Enchantment* is defined here as something that "causes a voluntary change of hearts and minds...transforming situations and relationships." This is basically a business book of the "how to persuade" variety written by venture capitalist and former Apple fellow Guy Kawasaki. Particularly of interest for me is the concept of "push" and "pull" technologies, i.e., bringing your story to people, and bringing people to your story; and tidbits like "underpromise and overdeliver."



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